A Brief Note On The State Of Florida - 1305 Words

Okaloosa County is made up of 930 square miles of land and 152 square miles of water and the county stretches from the Alabama border in the north to the Gulf of Mexico in the south. The county is home to over 198,664 citizens and serves approximately 30,000 students. Okaloosa County School District, OCSD, just celebrated their 100th year! Founded in 1915, Okaloosa County School District is currently comprised of thirty-three public schools. OCSD includes two K-12 schools, one K-8 school, a performing arts academy in cooperation with the Northwest Florida Ballet, a school with two locations for severely cognitively disabled students, an alternative education high school, a pre-K center, and two charter schools, one of which is a dual enrollment collegiate school in conjunction with Northwest Florida State College. In 2012, Okaloosa County opened the first STEMM Middle School Academy in the State of Florida. The school focuses on the intensive studies in Science, Technology, Engineering, Mathematics and Medical Sciences which are important on a state-wide basis. Okaloosa students are among the highest academically performing students in the state as measured by annual FCAT results. The student population of the Okaloosa County School District is a diverse group representing many different ethnic and cultural groups, socio-economic levels, and stages of academic achievement. The county has an estimated population of 81% Caucasian, 10% African-American, 0.7% NativeShow MoreRelatedA Brief Note On The Country Of Miami, Florida Of The United States Of America1373 Words   |  6 PagesAM Announces 9/6/2015 @ 9:52:25 PM Applyinq 7/22/2015 @ 12:13:57 PM Wettty 6/20/2015 @ 9:10:34 PM iPingGod 5/11/2015 @ 3:52:52 PM NodusTheHax 4/2/2015 @ 8:59:09 PM thekillinglizard Age: 15 Timezone + Country: I currently live in Miami, Florida of the United States of America and my timezone is EST or Eastern timezone. Previous bans (Don t lie): No I ve never been punished on Oxpvp... not even back on SimplyHCF which is quiet odd but yeah I m a very respectful, honest and loyal player. 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State Farm Advertising Analysis Free Essays

Today, advertising is as much a part of our lives as breathing. Whether we’re driving, listening to the radio, or watching T. V we are constantly being bombarded by thousands of companies telling us why we should buy their products or services. We will write a custom essay sample on State Farm Advertising Analysis or any similar topic only for you Order Now Some advertisements prove to be effective, while others can be easily dismissed. One very popular industry in advertisement is auto insurance. Every year companies like Geico, State Farm, and All State invest millions of dollars, hoping to convince audiences that their service is better than their competitors. Because auto insurance is a requirement for every single individual who owns a vehicle it is a very competitive market where various ad campaigns can be found. State Farm stands out amongst these companies with their creative incorporation’s of Aristotle’s rhetorical techniques to capture their audience and deliver their message of reliable service. Among the many ad campaigns created by the company one of the most memorable is their â€Å"magic jingle† campaign. The commercials feature customers in various inconvenient scenarios where an insurance agent may be needed. The customers then proceed to sing the â€Å"magic jingle† (like a good neighbor State Farm is there†¦) and an insurance agent will magically appear to help resolve their issue, along with other ridiculous requests. While the granting of these ridiculous requests make the ads humorous; therefore, memorable, they emphasize what the company feels is their advantage over their competitors: immediate and excellent service. In one of these commercials, two young men are sitting in their car in what appears to be the middle of nowhere, eating burgers when they are suddenly attacked by a herd of buffalo. In desperation, the passenger asks his friend to do the jingle and after doing so an agent appears in the car and proceeds to say: â€Å"like a good neighbor State Farm is there†¦In my office! † Immediately the three men are zapped into the man’s office and there are sighs of relief. The ad is directed towards young men, a clever move, because young men are often the ones who find themselves in desperate situations while driving. The immediate response from singing the jingle which made the agent appear followed by his immediate action to lead the young men to safety emphasizes State Farm’s motto of immediate and excellent service. The humor used in delivering this message introduces the use of pathos, or emotion, which help in making it memorable. Pathos is also reinforced with the sighs of relief released by the young men; emphasizing the fact that with State Farm’s reliability you can count on being stress free. The concept of ethos, or image is also present in the commercial with the professional attire on the agent as well as the professional setting when they are zapped into his office. The well put together, professional setting, with employees to match increases the company’s credibility. While the scenario is unlikely and there are clear fictional aspects to the commercial, the use of pathos in the humor and relief makes it very memorable and the point is very clearly put across: if you ever find yourself in a desperate situation, you can count on your State Farm agent to get it resolved. Another â€Å"magic jingle† commercial that helps emphasize the company’s great service features a young woman, along with two of her friends who finds the side of her car completely scratched. Unlike the instance with the buffalo, the woman remains completely calm and recites the magic jingle. An agent suddenly appears and once her friends see that reciting the jingle can make anything appear, they too recite it and make the perfect man appear on top of the car. As in the previous example, the commercial emphasizes State Farm’s reliability. This time however, there is no desperation because the young woman is so certain that her agent will get things resolved. Just like the previous commercial, the ad uses pathos to convince their audience, assuring them that State Farm will allow them to be stress free. The granting of the friends wishes for the perfect man helps to reinforce the aspect of great service because it represents the company’s ability to go above and beyond for their customers. Again, pathos is presented through humor, making the ad memorable and reinforcing the company’s point: when you have State Farm there is no need for desperation because they have you covered. Ethos is also once again reinforced through the agent’s professional attire, creating an ethical image for the company. The next memorable ad in the campaign takes a different twist, because rather than promoting auto insurance, it promotes home insurance. In this scenario, a group of young men are sitting at home when a baseball suddenly breaks through the homeowner’s window. As his friends begin to freak out, the homeowner maintains the same relaxed attitude as the female from the previous example and recites the magic jingle. Seeing his friends in shock as an agent magically appears he encourages them to recite the jingle and make a request, which they follow by asking for a sandwich, a pretty girl, and a hot tub. Once again, pathos is used with the ridiculous requests show the company’s willingness to go above and beyond for their customers. The owner’s relaxed attitude show’s that State Farm customers are at ease because they know they can trust their agent to get things done. This ad also helps to show that the company has various types of insurance to offer and that they are all as reliable as their auto insurance. Overall, State Farm’s magic jingle campaign is successful because not only do its use of humor and repetitive use of the jingle make it memorable, but they also find clever ways to remind viewers of the company’s reliability. This successfully incorporates the use of pathos, making it easy to convince viewers that if they join the company they will feel just as relaxed as the people in their commercial. They also touch upon ethos with the presentation of their agents who are always in professional attire. This reminds viewers that despite the goofy nature of their advertisements they are still a serious and professional company. The campaign also successfully incorporates the various services the company has to offer and the fact that they are just as reliable and professional as the auto insurance. How to cite State Farm Advertising Analysis, Essay examples

Research Paper on BHP Billiton @Myassignmenthelp.com

Question: Discuss about the BHP Billiton. Answer: Introduction This research paper is primarily concerned with the strategic management of the organization. In order to sustain the growth in the global competitive market, it is necessary for the management of the organization to adopt and implement strategies. Before implementing strategies for the organization, the management of the organization has to understand the internal and externals factors of the organization. After understanding the demand of the service users, the management of the organization has to implement strategies (Birkinshaw, 2004). There is no specific definition of strategies, as the strategy of the organization depends on the organizational structure. Strategies should be adopted on the basis of several factors like competitive position of the company, supply chain analysis, value chain analysis and most importantly culture of the organization. This research paper is going to excavate strategic management with the help of the Resource Based Views, Core Competencies, VRIO model, Value Chain Analysis. With the increasing demand of the customers and rapid changes in the market growth, the mangers and leaders of the organization have to undertake several strategies (Dess and Miller, 2003). To retain the growth of the company in the competitive market, it is mandatory that strategies should be innovative. Overview of the company BHP Billiton is the Australian Mining and Petroleum company and the headquarter of this company is in the Melbourne. From the survey of 2013, it is determined as the largest mining company of the world (Hitt, et al, 2009).This company is considered as the largest resource group, which has diversified market and the organization have global portfolio regarding the quality asset. Resources, Capabilities and core competencies: Resources: There are two types of Resources, one is Tangible and another is Intangible. Tangible resource is the resources, which can be seen such as equipments and employees. On the other hand, Intangible resources are the resources, which cannot be seen like service or competitors strength. Resources, capabilities and core competencies are all inter-related. Resources help to judge the capabilities of the organization and with the help of the capabilities core-competencies can be understood (Jeyarathnam, 2008). Resources are the source of a firms capabilities. The management of BHP Billiton has to understand the resources of the organization. There are different types of resources in the organization, on which activities of the organization is depending. Resources help to cover the organizational phenomenon; management of the organization has to understand that the need of the resources and use those resources collaboratively to win the competitive advantages (Grundy, 2004). Resour ces of BHP are asset of the company and assets of the company includes human resources, branding, loyalty, equipments, goods, capital equipments, and financial capabilities of the company, skills and knowledge of the employees. The management of the organization has to understand that there is a significant difference between tangible and intangible resources (Foss, 2007). Management should use the tangible and intangible so that organization can create capabilities. Moreover, the capabilities of the organization are structures in such a way that generate core competencies. The tangible resources of the BHP are Financial Resources including the borrowing capacity of the firm and ability of the firm to generate internal funds. Besides planning, controlling and coordination system are the most significant resources. Along with that, Physical Resources are the equipments, building or plants of the company and location of the company (Grundy, 2004). Raw materials are also known as the physical resources of the company. Intangible resources are the stock of technology like the trademarks, trade secrets and copyrights. Patents are considered as the technological resources. Some examples of Tangible resources are the Human resources, Brand Name or reputational resources and innovation resources. Tangible resources of the BHP Billiton are Cash, Human Resources and equipments for production. Intangible Resources for BHP Billiton are Copy Rights, patents, Motivation to the employees and reward management in the organization. Capabilities: Among the several other resources, the management of the organization has to determine the correct resources for the organization, which helps in incorporating the ultimate goals (Barney and Hesterly. 2008). With the help of correct integration and interaction, the organization can able to avail ultimate success. With the combination of the tangible and intangible resources the capabilities of the organization can be determined (Sadler, 2003). Core competencies: Resources and Capabilities are the sources of competitive advantages, core competencies helps to determine the three key criteria. It helps the competitors to not to intimate with the competitors easily; products and service can be reused and ensure that customers are getting desired products. With the help of the Resource Based View, management can determine three factors (Saloner, et al, 2001). VRIO Framework With the help of the VRIO framework, researcher can able to determine the position of the organization. Value: Value helps to determine the cost of the resources and how easily these resources can be obtained from the market. With the help of this framework, the management of the BHP Billiton has to depend on the resources for the better service. The manager is entitled to determine the cost of the resources and maintained availability of resources so that process can be done smoothly. Rareness: This Factor help to determine the availability of the resources if the resources of the organization are limited in that case the production of the organization will suffer definitely (Powalla, Bresser and Marewski, 2009). There are several resources, on which the activities of the organization are dependent, so it is necessary for the management of the organization to make the goods available. If the management is unable to arrange the resources time to time then the organizational process can be suffered. From the survey of BHP Billiton, it can be assured that management has always successfully maintained resources so no such problem has been occurred. Imitation: Imitation is often fruitful for the growth of the organization. Vale and Rio Tinto are the major competitors of the organization and several strategies are adopted for keeping the growth of the market (Special Issue of Strategic Organization: "Strategic Management Theory and Universities", 2015).BHP Billiton should understand the strategies of different organizations and imitate those strategies with innovative process of implementation. Marketing manager must understand the strategies of different competitors and apply those strategies in innovative way. Organization: After managing the resources, the management of the BHP Billiton allocates the resources properly. It is the duty of the organization to use the resources effectively and this will be beneficial for the organization. Management should understand that all the resources of the organization whether it is tangible or in tangible should use strategically. Strategically use of the resources helps the BHP Billiton to sustain its position in the global competitive market (Barney and Hesterly, 2010). Among the several other resources, the BHP Billiton has successfully managed the Human Resources. Value Chain Analysis To understand the value chain analysis of the organization, it is the sole responsibility of the management of the organization to determine the value chain analysis of Oil and Gas Industry (Foss, 2007). Value Chain Analysis of the Oil and Gas Industry is the essential source for data. It helps to determine the strategic insight of BHP Billiton. Value Chain is a useful tool that helps to determine or create value for the customers (Powell, 2014). The ultimate goal of this analysis is to set a specific margin of profit that can be earned by offering the customers a definite level of value against the products and services by BHP Billiton. All the activities that are carried out in the organization tend to create value for the customers associated and thus it helps the company to earn a specific margin of profit thereby enabling them to attain success and competitive advantage. The profit margin of the company depends widely upon the effectiveness of executing its operations so as to g ain the interests and loyalty of the customers for satisfying them (Oliveira and Gimeno, 2014). By such intervention, the customers will feel encouraged to buy products and services from the company and therefore the customers purchasing costs will exceed the overall cost of the activities performed in the value chain of the company. Thus it can be said that following a proper value chain procedure, BHP Billiton is able to understand the costs of the activities in a better way and constrict them out of all the activities related to the value chain. Moreover by putting emphasis on those activities or operations, the company will be likely to earn the desired margin of profit and showcase their capabilities of performing better than the competitors. Culture Culture of the Organization plays a significant role in determining the position of the company in global competitive world. Culture helps to determine the behavior of the employees and share the ideas and beliefs of the company (Birkinshaw, 2004). There are many layers in the company, among several layers, some layers are visible and some layers are invisible. Culture helps to shape the behavior of the behavior of the activities of BHP Billiton. In BHP Billiton manager of the organization has followed two types of culture one is Normative and another is Academy Culture. Higher authority of the organization has managed the norms and procedures of the organization so that everything can be done by following the existing guidelines. BHP Billiton is the renowned company and it needs several skilled and knowledgeable staffs for running the business. Academic Culture helps to ensure that all the staffs are educated and skilled Foss, N. (2007). Strategic Issues Along with the effective strategies for the organization, the management of the organization has to face several challenges. BHP Billiton is the leading company energy-oriented good manufacturing company, so it can be said that the company has contributed in global warming. Green Houses gases and climate change are consumed by the fossil fuel (Special Issue of Strategic Organization: "Strategic Management Theory and Universities", 2015). BHP has to undertake the Regulatory Changes and implement those changes to tackle the climate change. Service users are getting conscious about the change in the environment, so it is a posing threat for the organization to run the business (Harris, 2011). In 2010, Australian Government has declared that the Australian Governing Body is trying to increase the chance of the renewable energy by 20%. Due to the upcoming changes in the marker, the regulations have been changed and to minimize the profit percentage, the company has undertaken several poli cies (Birkinshaw, 2004). From the light of the above analysis, it can be determined that the negative environmental impact on BHP Billiton can affect the financial performance of the company. Due to several regulations, from the Australian Governing Body, BHP Billiton is forced to close the Nickel Mine and after that company has to face severe Downturn, this problem has occurred due to lack of effective strategies (Birkinshaw, 2004). Conclusion: From the above analysis of the paper, it can be concluded that this research paper is primarily concerned with the Strategic Management of BHP Billion. With the help of several tools and techniques, the strategies can be developed. VRIO Framework helps to determine the necessary resources of the organization and after understanding the external and internal factors, the issues in the strategies can be determined. The VRIO Framework can manage the resources. The management of the organization should undertake the strategies, which are beneficial for the company (Jeyarathnam, 2008). The issues are affecting the positive image of the company and imprinting a negative image on the mind of the service users. On the other hand, above-mentioned two cultures are playing a symbolic role in shaping the performance of the employees as well as performance of the organization ("Co-creating strategic risk-return management", 2010). References Barney, J. and Hesterly, W. (2010). Strategic management and competitive advantage. Upper Saddle River, N.J.: Prentice Hall. Barney, J.B. and Hesterly, W.S., 2008.Strategic management and competitive advantage: Concepts and cases. Upper Saddle River, NJ: Pearson/Prentice Hall. Birkinshaw, J. (2004). Strategic management. Cheltenham, UK: Edward Elgar Pub. Co-creating strategic risk-return management. (2010).Strategic Direction,26(7). Dess, G. and Miller, A. (1993). Strategic management. New York: McGraw-Hill. Foss, N. (2007). Strategic belief management. Strategic Organization, 5(3), pp.249-258. Grundy, T. (2004). Rejuvenating strategic management: the Strategic Option Grid. Strat. Change, 13(3), pp.111-123. Harris, E. (2011). Strategic Project Risk Appraisal and Management.Strategic Direction,27(4). Hitt, M., Ireland, R. and Hoskisson, R. (1999). Strategic management. Cincinnati: South-Western College Pub. Jeyarathnam, M. (2008). Strategic management. Mumbai: Himalaya Pub. House. Oliveira, A. and Gimeno, A. (2014). Supply chain management strategy. Upper Saddle River, N.J.: Pearson Education. Powalla, C., Bresser, R. and Marewski, J. (2009). Performance forecasts in uncertain environments: comparing the VRIO-framework with the recognition heuristic and analyst ratings. Berlin: Freie Univ. Powell, T. (2014). Strategic management and the person.Strategic Organization,12(3), 200-207. Reeves, T. (2005). Communication clarity in strategic management data sources. Strategic Organization, 3(3), pp.243-278. Sadler, P. (2003). Strategic management. Sterling, VA: Kogan Page. Saloner, G., Shepard, A. and Podolny, J. (2001). Strategic management. New York: John Wiley. Special Issue of Strategic Organization: "Strategic Management Theory and Universities". (2015). Strategic Organization, 13(4), pp.365-367.

Southwestern Eurpean Nationalism Essays - Nationalism, Nation

Southwestern Eurpean Nationalism Nationalism is an ideology that differs from nation to nation. It is the idea that molds nations into what they become. Its the idea that helps define territories and places. The nations that will be most concentrated on in this paper will be from Southeastern Europe. Nationalism in these countries will then be compared to the definition of nationalism that Ernest Renan gives in his famous essay What is a nation? Nationalism is a rather recent development in the human social formation. During the Enlightenment, nationalism was not known. Kings were given all the power and the rich were given land. The common people would be faithful to one king, which was of their religious affiliation. No one was looked at by their ethnicity, rather by their religion. They didnt have unity. People started realizing that God may not be the most important thing to represent their country. They realized that the solar system was held in place by gravity, not by God. They started to believe in other kings, who were like agents working for God.1 Some scientific studies made people started worrying more about themselves. Laws would then be enforced to meet peoples needs, rather than thinking God would protect them. The people could have rights. But with a Divine-Monarch they couldnt have these rights because there were too many people to serve. The land was divided into territories, and the people were determined by their ardent love of the fatherland. They were to love their new country; they were getting into smaller territories with less people as they wished. People began to learn other languages and develop a sense of individualism. This was inspired by the Romantic Philosophy. But some people knew many languages, which led to the question, what nation were they for? Even the minorities had a class to be defined in and had had a sense of nationalism. Some of them were being discriminated against, which led to their stronger feelings of being defined by their nation. This was the first development of nationalism, which de fined all of Southeast Europe.2 The essay, by Ernest Renan suggests that nationalism consists of two ideas. One is the possession in common of a rich legacy of remembrances, and the other is the actual consent, the desire to live together, they will to continue to value the heritage which all hold common (Renan, 17). He thinks that the worship of ancestors is important because they have made the country what it is. He feels that the rules made for the country have been sacrifices made and should be honored. He also says that a country needs to look at their downfalls rather than their gains to strengthen the peoples togetherness and the will to succeed. The people have rights as individuals. He states that nations have a beginning and an end, and the people need to realize and not take it for granted. He feels that people should appreciate the guarantee for liberty and freedom. They should realize that this is a gift that could be lost, especially if a king or a dictator was in rule.3 His last thoughts of what makes a nation are that spirit, heart, and moral consciousness have a big part; more so than rules, so the people can exist in harmony. This differs from what happened in Southeast Europe because they didnt appreciate the ancestors who dictated them. The people did gain nationalism, which gave them a reason to have individualism and a warm spirit for their community. They gained this when they got their way and broke up into communities, which gave them rights.4 In the United States, nationalism was formed in the same manner that Europe was. When the puritans and the other immigrants came over, they didnt care about forming one nation, or being involved in rights. They were still apart of England, and did things based on religion. Communities were even based on religion. The idea that Renan had was not supported then. People didnt care about heart and how they formed a union. Not until England started taxing and taking powers away, did the Colonists want to make a union among the colonies. This is where

KMC and market attractiveness

KMC and market attractiveness Introduction Kids Market Consulting (KMC) was established in 2002 by Natalie Berezovskaya. The company has similar characteristics described by Tsoy (2005) for medium and small companies. Tsoy (2005) discusses that these companies rely on the top manager’s skills for their strategy and success. They hire employees with technical skills to perform other duties.Advertising We will write a custom report sample on KMC and market attractiveness specifically for you for only $16.05 $11/page Learn More KMC has relied on Berezovskaya’s expertise in children, and experience in the media industry for its success (Taylor Vynogradov, 2004). KMC also attributes part of its success to the partnership it shares with Dynamic Development and Innovation Group (DDI). The current situation is that KMC is threatened by potential competitors who offer undifferentiated products in the Ukrainian market research industry. KMC has created consumer confidence for its pr oduct. Customer loyalty is not guaranteed if competitors develop a similar product. Competitive pricing is the strategy that is most likely to be used by competitors because the market segment appears to have a low growth rate. Russia has a larger market research industry with revenues that amount to about $300 million (Klimenko Harrison, 2013). The Russian market is the most viable expansion location for a small-sized or medium-sized company located in Ukraine. Market attractiveness of Ukraine’s marketing research industry Market attractiveness refers to the market size, growth possibilities, and potential for profits (Cant et al. 2009). The factors to be considered in market attractiveness are market/customer factors, economic and technological factors, competitive factors, and environmental factors (see exhibit 1). Market/consumer factors evaluate the market size, potential, and growth rate. It also considers the product’s stage in the life cycle, customer loyalty, bargaining power of customers, and seasonality of demand (Cant et al., 2009). Stage in life cycle and customer loyalty The life cycle of KMC’s product appears to have reached maturity. If KMC does not find potential expansion areas, its market share can decline because of new rivalry. Firms that offer undifferentiated marketing, advertizing, and branding services consider engaging their services in KMC’s target market (Taylor Vynogradov 2004). KMC has the advantage of customer loyalty.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Its association with Dynamic Development and Innovation Group (DDI) has gives it an advantageous mark of quality. It may be able to withstand competitive forces as a result of the brand image (Taylor Vynogradov 2004). KMC success will also rely on price elasticity in the market. If competitors offer lower prices, customer loyalty may not be guaranteed. Porter’s five forces The market’s profit potential and customer’s bargaining power can be analyzed using Porter’s five forces (McDonald Wilson, 2011). When KMC was developing its product, there was no competition. Children were considered to lack purchasing power. KMC’s successful entry has attracted new rivalry. The market research industry has several large firms offering similar products. Intensity of competition in the industry is high. If the same rivalry that the entire market research industry experiences is transferred to the kids’ market research, KMC is likely to lose a portion of its market share. KMC has to expand geographically. It can intensify its presence in other cities within Ukraine or globally. The threat of substitute is unlikely because kids and adults have different perceptions (Taylor Vynogradov 2004). This makes it necessary to conduct market research that specifically targets children. The marke t is more attractive because the product lacks potential substitutes. The threat of new entrants is determined by the resources that a company needs to start operating. KMC made a successful entry because it relied on DDI resources such as offices, and personnel. KMC had to â€Å"spend 50% of its first year revenue on computers, and project planning activities† (Taylor Vynogradov 2004, p. 6). KMC also has several years of reinvestment. Market entry for a completely new company may be limited by lack of familiarization with the market, and the size of capital. KMC benefited from contacts that the founder had after working in the media industry for several years. New entrants may lack such advantage. However, the large companies that already exist may decide to offer similar services that target kids’ market research. Suppliers have a strong bargaining power if they are a few in the industry. KMC uses psychologists, and other professionals who may be costly to hire. Fro m KMC’s expenses, it is reported that â€Å"70% of the expenses consist of payment made to 5 full-time employees† (Taylor Vynogradov 2004, p. 6).Advertising We will write a custom report sample on KMC and market attractiveness specifically for you for only $16.05 $11/page Learn More Suppliers appear to have strong bargaining power. It is also evident from the revenues of the large firms. Their net income is a small percentage of total revenues (see exhibit 2). This is because of the high cost of supplies. Market attractiveness is reduced by the high cost of human resources. When KMC entered the market, customers did not have strong bargaining power because of less rivalry (Taylor Vynogradov 2004). With more firms willing to offer similar products, customers have gained stronger bargaining power. When customers have stronger bargaining power, profit margins may reduce because of competitive pricing. Low profit margins reduce market attractive ness. Market growth rate, size and potential KMC is experiencing slow growth. It is also threatened by potential competitors from firms offering undifferentiated services (Taylor Vynogradov 2004). KMC should consider matching its growth rate with that of the whole marketing research industry. It can be used to evaluate possible growth. The growth rate can be estimated using â€Å"average annual growth rate of revenue in that industry† (McDonald Wilson, 2011, p. 180). The Ukrainian market research industry lacks accurate estimates to calculate growth rate. However, a projection can be made using the market leader growth rate. Gfk is the market leader in Ukraine. In 2001, its revenues were 5.07 million hryvnia. In 2011, its revenues were 100.4 million hyrvnia (Gfk Ukraine, 2012). Gfk has experienced an average growth rate of 38.8% in the last ten years (see exhibit 3). KMC could grow at the same rate by investing the same amount of resources. A high growth rate increases mark et attractiveness. KMC Ukraine can also consider its concentration in the other 6 cities. It can offer specific market research for each city to increase potential for growth. It can also consider that 80% of the population lives in rural areas. According to Taylor Vynogradov (2004), only 20% live in urban centers.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The market size is estimated using total accessible revenue generated in the industry less inaccessible revenue (McDonald Wilson, 2011). The inaccessible revenue represents the customer base that cannot be captured despite additional investment. The size of the Ukrainian market research industry was between $5 million and $20 million (Taylor Vynogradov 2004). The main reason for lack of a more accurate figure is the existence of firms that do not submit their financial records to the government. KMC should consider venturing into the Russian market which is estimated to be 10 times larger (Taylor Vynogradov 2004). Economic and technological factors Economic and technological factors consider the â€Å"investment intensity, level of technology, ability to pass through effects of inflation, barriers to entry/exit, and access to raw materials† (Cant et al. 2009). Barriers to entry have been considered in the Porter’s five forces. Ukraine is considered to have a low inf lation rate (see exhibit 4). Reports indicate that Ukraine is likely to experience deflation this year (Ukraine Inflation Rate, 2013). The Heritage Foundation reports that Ukraine has an inflation rate of 8% (Index of Economic Freedom, 2013). Other reports indicate lower inflation rates. Companies operating in Ukraine are unlikely to lose value through inflation. A low inflation rate increases market attractiveness. The market research industry elaborates mature use of technology. KMC spent 50% of its revenue on computers, and other projects in its first year. This is about $50,000 considering that it generated about $100,000 annually during its initial years. It also invested an additional â€Å"15% to 20% in subsequent years† (Taylor Vynogradov 2004, p. 6). The industry appears to be investment intensive especially on human resources, and technology. A high cost on new technology reduces market attractiveness. Competitive factors Competitive factors consider the product di fferentiation among competitors, industry structure, and competitive groupings among other factors (Cant et al. 2009). There is a great possibility of new entrants in the kids’ market research. KMC benefits from operating under DDI as a competitive grouping. The group may face rivalry from other large groups operating locally or globally. KMC has the advantage of perceived product differentiation. It is also associated with high quality as a result of differentiation. Environmental factors Environmental factors evaluate the â€Å"regulatory climate and degree of social acceptance† (Cant et al., 2009, p. 131). The formation of the Ukrainian Marketing Association (UMA) ensures that companies within the industry use fair practices. UMA is a self regulatory organization (Taylor Vynogradov 2004). It indicates industry maturity. KMC has carried out extensive activities to increase customer awareness. New entrants are likely to find an industry where customers are knowledgea ble. Knowledgeable consumers increase market attractiveness. Kids’ market research significance has been accepted by the industry. Analysis of Kids Market Consulting The major reasons for KMC’s success are the strengths and the competitive advantage. The strengths of the firm are internal factors that give it a competitive advantage. The potential risks are the threats it may face that come from the external environment (Ferrell Hartline, 2010). These factors can be analyzed using the SWOT analysis. SWOT analysis Factors that led KMC to succeed KMC succeeded because of external opportunities which came from the discovery of a new product. Kids’ market research was a segment that was despised for lacking marketability. Kids were considered to lack purchasing power (Taylor Vynogradov 2004). KMC had to carry out awareness programs to create a market niche for kids’ market research. KMC was able to change customer needs and tastes to match its product. Othe r external factors that led to its success are the large proportion of children in the population. Taylor Vynogradov (2004) report that 25% of the urban population consists of children. This made it significant for KMC’s customers to consider their potential for sales. KMC was able to succeed by offering a new product that firms in Ukraine thought lacked potential. Ukraine’s economic growth rate is another external factor that led to the success of KMC. It has been between 4% and 8% since 2000 (Taylor Vynogradov 2004). The average monthly wage ($86) is higher than the living minimum wage ($64). Ukraine may appear to have the purchasing power for more consumption. Ukraine’s unemployment rate has been lower between 2005 (7.185%) and 2008 (6.363%) than it was in other years (Ukraine Unemployment Rate, 2013). Its location in Kyiv gives the company an advantage of a larger customer base than in other cities. The knowledge about the Ukraine kids’ market is an other external factor that led KMC to succeed. Market unfamiliarity has slowed down international firms with a similar product from venturing into the Ukrainian market. Strengths are the internal factors that give a company competitive advantage (Ferrell Hartline, 2010). Differentiation is one of KMC’s strengths that led it to succeed. Specializing in the kids’ market gives it time to produce quality products that have created a strong brand image. Its brand is also reinforced by having partnerships with DDI. Ferrell Hartline (2010) explain that an alliance with other firms has potential for internal strength. The founder’s experience, expertise, and contacts made it easier for KMC to reach out to potential customers (Taylor Vynogradov 2004). The founder’s expertise and experience were significant in the success of the firm. As a result of this, KMC success may be attributed to superior management skills. Another internal factor that led to KMC’ s success is the ability to share costs with DDI firms (Taylor Vynogradov 2004). KMC was able to share offices, and human resources reducing its operational costs. The partnership made it less costly and easier for KMC to venture into the business. KMC was able to hire researchers who conduct surveys with assistance from DDI. It was able to produce quality products because of the alliance with DDI. There is mutual benefit where firms under DDI group are able to sell different products to the same customers. KMC is able to reduce costs by selling one product to several buyers (Taylor Vynogradov 2004). In the consolidated research strategy, the cost of developing the product remains constant while the revenues increase because of more buyers. The KMC reinvestment strategy has enabled it to obtain new technology. New technology enables the company to compete with large firms. Threats and weaknesses KMC main weakness is the lack of a strategic direction to increase growth and profitab ility. KMC market share appears to be consistent on a narrow product line (Ferrell Hartline, 2010). KMC relies only on one product. KMC should consider broadening its product line to include specific manufactured kids’ products, and specific manufacturing firms. It may increase product relevance to customers. It may increase their need to purchase its services, and documented products. Another weakness is that KMC has a few full-time employees compared to potential competitors. Taylor Vynogradov (2004) discuss that KMC has only 5 full-time employees. Gfk reports that it has 170 full-time employees in the Ukraine market research industry (GfkUkraine, 2012). A lower number of employees may reduce costs but it may also be the cause of the slow growth rate. A company is able to broaden its services with more dedicated employees. Employee commitment also increases the quality of product. Threats develop from external factors such as the firms offering undifferentiated products m ay choose to offer a similar product. For example, Gfk has a large number of employees and other resources (Gfk Ukraine, 2012). It may find it easier to dedicate some of its resources to develop a similar product. It is a market leader and has a strong brand image. It is likely to capture a larger market share than KMC in the kids’ market research segment. The KMC product life cycle could face a decline stage if new rivalry develops before it finds new market or new strategy (Taylor Vynogradov, 2004). If other firms venture into the kids’ market research, it is likely to be saturated within a short period. Future of the KMC Large companies may develop similar products to KMC. If they may target the same market segment, KMC market share is likely to reduce. The founder should continue with the plans to expand geographically to ensure growth of the company. The first geographic location the company should venture into should be the Russian market. It is 10 times bigger than that of Ukraine (Taylor Vynogradov 2004). Klimenko Harrison (2013) discusses that the Russian market was about $300million to $310 million in 2008. KMC is likely to grow 10 times if it invests the right amount of resources. In Russia, the top six market research companies had total revenues that amounted to about USD 40 million in 2003 (Tsoy, 2005). The medium sized companies that earn between USD 0.3 million to 1 million were about 25 companies in 2003. KMC may fall into this category. The industry appears saturated but KMC can perform better because of the uniqueness of its product. In Russia, the medium and small market research companies owned about 30% to 35% market share in 2003. Demand in market research products was expected to grow between 30% and 50% (Tsoy 2005). KMC is likely to create a market segment that fits its product. The Ukrainian social environment is almost similar to that in Russia. As a result of market similarity, KMC may have a lesser challenge coping with a new market. There is an expected growth in demand that may keep large companies focused on their product mix rather than venture into KMC’s product line. KMC has developed a strong brand image. It focuses on specialization and product quality (Taylor Vynogradov 2004). It also has a loyal customer base. As a result these factors, KMC should be able to face rivalry with its current market position. It can maintain its customers if it ensures accuracy of surveys to develop quality products. It can also limit rivalry by having most of its employees working full-time. It can avoid having the same employees working for competitors. If the same employees work for competitors, product qualities are likely to be similar. The competition would go to competitive pricing. With higher quality products, KMC can manage to maintain the same level of market share while competitors look for new customers. KMC should also consider increasing the length of its product mix. It can be don e by broadening to services that are closely associated with understanding children’s behavior. KMC can also develop products that target specific manufactured products, and then market them to the companies involved in the manufacturing of the products. Conclusion KMC should keep its product quality to be higher than the other companies to maintain the same level of market share, and to overcome competitive pricing. If large companies with a stronger brand image such Gfk enter its market segment, KMC is likely to lose part of its market share. However, it can still maintain higher quality than Gfk because of its complete product differentiation. KMC should consider venturing into the Russian market because it has a higher demand growth forecast that firms may be unable to satisfy. Its product uniqueness also favors its entry into many other countries. If KMC expands in Russia, there is a large space to fill before its market segment is saturated. The Ukrainian research marke t appears to be attractive because the market leader, Gfk, has an average annual growth of 38% for the last ten years (Gfk Ukraine, 2013). It shows that with more resources KMC can grow even without venturing into new geographical locations. KMC is likely to continue benefitting from the manager’s expertise, and experience in the industry. KMC may appear a small company, but DDI as a group is a large company. KMC may benefit from the alliance through brand image, and ability to sell different products to the same customers. Reference List Cant, C. M., Strydom, W. J., Jooste, J. C., Du Plessis, J. P. (2009). Marketing Management. Cape Town: Juta Company. Ferrell, O., Hartline, M. (2010). Marketing Strategy (5th ed.). Mason: South-Western Cengage Learning. Gfk Ukraine. (2012). Growth from Knowledge. Retrieved from gfk.ua/imperia/md/content/gfkukraine/presentations/gfk_ukr_comp_p resentation_eng.pdf Index of Economic Freedom. (2013). Retrieved from heritage.org/index/country/ ukraine Klimenko, T., Harrison, M. (2013). Business-to-Business Market Research in Russia. Retrieved from b2binternational.com/publications/white- papers/russian-market-research/ McDonald, M., Wilson, H. (2011). Marketing Plans: How to Prepare Them, How to Use Them (7th ed.). Chichester: John Wiley Sons. Taylor, S., Vynagradov, O. (2004). Kids Market Consulting. London: Ivey Management Services. Tsoy, Y. M. (2005). The Analysis of Marketing Research Industry in Russia, KORUS. 6 (1), 953-956. Ukraine Inflation Rate. (2013). Retrieved from tradingeconomics.com/ukraine/inflation-cpi Ukraine Unemployment Rate. (2013). Retrieved from http://world-economic- outlook.findthedata.org/l/5835/Ukraine Appendices Exhibit 1 Factors considered in market attractiveness (Cant et al. 2009). Market attractiveness Competitive position Market/customer factors Size of market- 5 to 20 million USD Market potential- mature The growth rate of market- market leader grows by an average of 38% annuall y Stage in life cycle- maturity Diversity of competitive offerings- undifferentiated products Current customer loyalty- KMC has a strong brand image/built customer confidence Price elasticity- unknown but likely Bargaining power of customers- currently is low for KMC Seasonality of demand- likely Market position factors Relative market share- unknown Rate of change in market share (increasing or decreasing) slow growth Perceived actual or potential differentiation- actual product differentiation Breadth of current or planned product mix- single product line Company image- strong brand image Economic and technological factors Investment intensity (heavy/medium/low) considered medium because of costly analysis software and personnel but no plant Level and maturity of technology utilization- high Ability to pass through effects of inflation- low inflation rate about 0.3% Barriers to entry/exit- expertise and other forms of capital Access to raw materials- less influential E conomic and technological factors Relative cost position- high Capacity utilization- high considering it uses freelancers Technological position- high Patented technology (product or technology) none except brand Competitive factors Industry structure- saturated Competitive groupings- multiple Threats from substitution- likely Perceived differentiation among competitors- less differentiation Individual competitors’ strengths- Gfk has resources and a strong brand Possibility of new entrants- likely Capabilities of organization Management strength and depth- highly skilled Financial resources- support from DDI RD capabilities- unknown Marketing skills/strengths- good Sales force- unknown Distribution network- unknown Labor relations- unknown Relations with regulators- good Environmental factors Regulatory climate- UMA, a self-regulatory body Degree of social acceptance- customer is well-informed Synergy with other segments Market synergy- ability to benefit fr om growth in other fields such as psychology and statistics Operational synergy- DDI group Exhibit 2 The net income of global companies for the year 2003 as reported by Taylor Vynogradov (2004) Firm Total income Net income Profit margin Gfk $747m $41.8m 5.6% IPSOS S.A. $564.3m $7.5m 1.3% VNU N.V. $4.9b $163.1m 3.3% Exhibit 3 Gfk revenues and estimated growth rate from 2001 to 2011. Retrieved from gfk.ua/imperia/md/content/gfkukraine/presentations/gfk_ukr_comp_presentation_eng.pdf Year Growth rate% 2001 2002 43.9 2003 116.4 2004 58.9 2005 37.5 2006 27.7 2007 14.3 2008 54.2 2009 1.4 2010 18.7 2011 12.8 Average growth rate 38.8% Exhibit 4 Ukraine’s inflation rate as retrieved from tradingeconomics.com/ukraine/inflation-cpi

Major General Henry Heth - American Civil War

Major General Henry Heth - American Civil War Henry Heth - Early Life Career: Born December 16, 1825 at Black Heath, VA, Henry Heth (pronounced heeth) was the son of John and Margaret Heth.   The grandson of a veteran of the American Revolution and son of a naval officer from the War of 1812, Heth attended private schools in Virginia before seeking a military career.   Appointed to the US Military Academy in 1843, his classmates included his boyhood friend Ambrose P. Hill as well as Romeyn Ayres, John Gibbon, and Ambrose Burnside.   Proving a poor student, he matched his cousins, George Pickett, 1846 performance by graduating last in his class.   Commissioned as a brevet second lieutenant, Heth received orders to join the 1st US Infantry which was engaged in the Mexican-American War.    Arriving south of the border later that year, Heth reached his unit after large-scale operations had concluded.   After participating in a number of skirmishes, he returned north the following year.   Assigned to the frontier, Heth moved through postings at  Fort Atkinson, Fort Kearny, and Fort Laramie.   Seeing action against the Native Americans, he earned a promotion to first lieutenant in June 1853.   Two years later, Heth was promoted to captain in the newly-formed 10th US Infantry.   That September, he earned recognition for leading a key flanking attack against the  Sioux during the Battle of Ash Hollow.   In 1858, Heth penned the US Armys first manual on marksmanship entitled  A System of Target Practice. Henry Heth - The Civil War Begins:      With the Confederate attack on Fort Sumter and beginning of the Civil War in April 1861, Virginia left the Union.   After the departure of his home state, Heth resigned his commission in the US Army and accepted a captains commission in the Virginia Provisional Army.   Quickly advanced to lieutenant colonel, he briefly served as General Robert E. Lees quartermaster general in Richmond.   A critical time for Heth, he became one of the few officers to earn Lees patronage and was the only one referred to by his first name.   Made colonel of the 45th Virginia Infantry later year, his regiment was assigned to western Virginia.   Operating in the Kanawha Valley, Heth and his men served under Brigadier General John B. Floyd.   Promoted to brigadier general on January 6, 1862, Heth led a small force entitled the Army of the New River that spring.   Engaging Union troops in May, he fought several defensive actions but was badly beaten on the 23rd when his command was routed near Lewisburg.   Despite this setback, Heths actions helped screen Major General Thomas Stonewall Jacksons campaign in the Shenandoah Valley.   Re-forming his forces, he continued to serve in the mountains until June when orders arrived for his command to join Major General Edmund Kirby Smith at Knoxville, TN.             Henry Heth - Kentucky Campaign: Arriving in Tennessee, Heths brigade began moving north in August as Smith marched to support General Braxton Braggs invasion of Kentucky.   Advancing into the eastern part of the state, Smith captured Richmond and Lexington before dispatching Heth with a division to menace Cincinnati.   The campaign ended when Bragg elected to withdraw south after the Battle of Perryville.   Rather than risk being isolated and defeated by Major General Don Carlos Buell, Smith joined with Bragg for the retreat back to Tennessee.   Remaining there through the fall, Heth assumed command of the Department of East Tennessee in January 1863.   The following month, after lobbying from Lee, he received an assignment to Jacksons corps in the Army of Northern Virginia.    Henry Heth - Chancellorsville Gettysburg: Taking command of a brigade in his old friend Hills Light Division, Heth first led his men in combat early that May at the Battle of Chancellorsville.   On May 2, after Hill fell wounded, Heth assumed leadership of the division and gave a credible performance though his assaults the next day were turned back.   Following Jacksons death on May 10, Lee moved to reorganize his army into three corps.   Giving Hill command of the newly-created Third Corps, he directed that Heth lead a division comprised of two brigades from the Light Division and two recently arrived from the Carolinas.   With this assignment came a promotion to major general on May 24.        Ã‚   Marching north in June as part of Lees invasion of Pennsylvania, Heths division was near Cashtown, PA on June 30.   Alerted to the presence of Union cavalry in Gettysburg by Brigadier General James Pettigrew, Hill ordered Heth to conduct a reconnaissance in force towards the town the following day.   Lee approved the action with the restriction that Heth was not to cause a major engagement until the entire army was concentrated at Cashtown.   Approaching the town on July 1, Heth quickly became engaged with Brigadier General John Bufords cavalry division and opened the Battle of Gettysburg.   Initially unable to dislodge, Buford, Heth committed more of his division to the fight. The scale of the battle grew as Major General John Reynolds Union I Corps arrived on the field.   As the day progressed, additional forces arrived spreading the fighting west and north of the town.   Taking heavy losses through the day, Heths division finally succeeded in pushing Union troops back to Seminary Ridge.   With support from Major General W. Dorsey Pender, a final push saw this position captured as well.   During the course of the fighting that afternoon, Heth fell wounded when a bullet struck him in the head.   Saved by a thick new hat that had been stuffed with paper to improve the fit, he was unconscious for the better part of a day and played no further role in the battle. Henry Heth - Overland Campaign: Resuming command on July 7, Heth directed the fighting at Falling Waters as the Army of Northern Virginia retreated south.   That fall, the division again took heavy losses when it attacked without proper scouting at the Battle of Bristoe Station.   After taking part in the Mine Run Campaign, Heths men went into winter quarters.   In May 1864, Lee moved to block Lieutenant General Ulysses S. Grants Overland Campaign.   Engaging the Major General Winfield S. Hancocks Union II Corps at the Battle of the Wilderness, Heth and his division fought hard until relieved by Lieutenant General James Longstreets approaching corps.   Returning to action on May 10 at the Battle of Spotsylvania Court House, Heth attacked and drove back a division led by Brigadier General Francis Barlow. After seeing further action at North Anna in late May, Heth anchored the Confederate left during the victory at Cold Harbor.   Having been checked, Grant elected to move south, cross the James River, and march against Petersburg.   Reaching that city, Heth and the rest of Lees army blocked the Union advance.   As a Grant commenced the siege of Petersburg, Heths division took part in many of the actions in the area.   Frequently occupying the extreme right of the Confederate line, he mounted unsuccessful attacks against his classmate Romeyn Ayres division at Globe Tavern in late August.   This was followed assaults at the Second Battle of Reams Station a few days later. Henry Heth - Final Actions: On October 27-28, Heth, leading Third Corps due to Hill being ill, succeeded in blocking Hancocks men at the Battle of Boydton Plank Road.   Remaining in the siege lines through the winter, his division came under assault on April 2, 1865.   Mounting a general attack against Petersburg, Grant succeeded in breaking through and forced Lee to abandon the city.   Retreating toward Sutherlands Station, the remnants of Heths division were defeated there by Major General Nelson A. Miles later in the day.   Though Lee desired to have him lead Third Corps after Hills death on April 2, Heth remained separated from the bulk of the command during the early parts of the Appomattox Campaign. Withdrawing west, Heth was with Lee and the rest of the Army of Northern Virginia when it surrendered at Appomattox Court House on April 9.   In the years after the war, Heth worked in mining and later in the insurance industry.   Additionally, he served as a surveyor in the Office of Indian Affairs as well as assisted in the compilation of the US War Departments  Official Records of the War of the Rebellion.   Plagued by kidney disease in his later years, Heth died at Washington, DC on September 27, 1899.   His remains were returned to Virginia and interred in Richmonds Hollywood Cemetery.      Ã‚      Selected Sources Gettysburg Generals: Henry HethCivil War Trust: Henry Heth Civil War: Henry Heth

Re-designing Services Offered by NHS UK Assignment

Re-designing Services Offered by NHS UK - Assignment Example The authorities have to establish better performance evaluation systems and ensure that their facilities are delivering world class services like their neighboring countries. Established on 5th July 1948, NHS is now one of the largest public health care service in the world (Hawe, 2008). The UK authorities established the NHS to provide the residents with equal access to treatment. NHS aims to provide clinical help to patients regardless of their ability to pay for the medical expenses. The organization is funded through national taxation and this ensures that NHS is able to provide care to people who are not able to afford it with personal means (Dept. of Health Staff, 2004). This report will now conduct a SWOT analysis of NHS UK. This analysis is expected to present more clearly the current situation of this organization, show its strengths, weaknesses, opportunities and threats. The government has increased the investment in NHS UK. While the organization only had 33 billion in 1996/1997 to spend, it now has around 67.4 billion in funds for its needs. NHS has also seen an increase in spending on buildings and equipment and now has 3.4 billion for investment in the infrastructure. This surplus has allowed the organization to have more modern equipment and facilities and take better care of its patients. NHS has also decided to have more staff on board and thus it has begun to steadily increase the number of doctors, nurses and attendants (Dept. of Health Staff, 2004). These figures indicate that the organization has the attention of the authorities, and the government is trying to pull it up by putting more money for its sustenance and future growth. The funds available to NHS have increased considerable over the last decade, and the authorities now have the money to improve their infrastructure. By purchasing modern equipment, NHS can dramatically improve its quality of services and gain appreciation from the patients in the UK. In addition, NHS has more staff at its disposal and thus they have more hands to provide services to their community. Weaknesses Even though the authorities are making several efforts to improve the quality and accessibility of NHS, the organization is often accused of low standard in health care. A report indicates that in comparison to other European countries, the patients' survival rates were very low in NHS. This reason for this low rate was due to poor organization of services. NHS has very long outpatient and elective surgery waiting times and need to have more focus on areas such as cancer and heart disease (Scambler, 2003). Apparently NHS is not improving despite the amount of money it is receiving from the government. The residents of UK are not happy with the quality of services and are still complaining about the low standard in health care. The patients are comparing the services available to them with those of health care services provided to residents in other European countries. NHS needs better organization of services where the patients don't have to wait for a very long time for surgeries. Also, NHS has to ensure that

Organizational Communication and Culture Case Study

Organizational Communication and Culture - Case Study Example This paper will analyze the case study by defining the communication problems faced by Cassie Donners while working on the Cruise, providing a possible solution to the problems and recommending the most effective one. Cassie and other female staff on the cruise ship were harassed, they were not defined exactly what they were supposed to get paid for. Furthermore, there were closed communication channels on the cruise ship and employees cannot voice against any of the work-related issues. The failures in communication within the case stem from the fact that there is a destructive work culture within the organization. Moreover, issues like how employees have to continue and control their emotions, and where emotion labor and emotion management is extremely important. For instance, Cassie had to participate in various games that were sexually blatant even though she hated the games, and thus had to control her emotions and not express her disgust. 2. The cross-cultural interaction on the Cruise Ship: The employees may not have realized that some interaction is primarily culture based and not discriminatory or derogatory in nature. For example, when Italian men passed sexual innuendo based comments to Cassie, she was offended, whereas, this is primarily a cultural element pertaining to Italy (Krauss and Deutsch; Nannette). 3. The abusive working environment is another reason that might have caused the communication problem. For example, Tim, the cruise director, was yelling and shouting at Cassie for her unexpected work performance at the â€Å"Balloon game†. 4. In addition, the company values play a critical role in the way it treats its employees. In this case, the company’s values are customer satisfaction through maximum benefits provided to them. As a result, the female employees had to undergo unspecified tasks which included sexual harassment. The company is least concerned about its employee’s emotions and feelings as it can find its desired female  employees in abundance. Furthermore, the female employees on the cruise ship work without any specified job descriptions but they managed their emotions to ensure that they do not hurt the norms of the organization to eventually be terminated from the job.

Diversity in the Workplace Essay Example for Free

Diversity in the Workplace Essay Do you think corporations and government agencies should offer diversity training? If so, how can we develop diversity training that fosters mutual respect? Can you suggest practical ways to develop workplaces undivided by gender and race-ethnicity? Yes, I believe that government agencies as well as corporations should offer some type of diversity training. Through diversity training you can ensure a health and warm and inviting workplace. Since the workplace is already filled with stereotypes on the keys to success diversity training will help with the competitiveness that always thrives inside the work place. It will help teach the employees how to get along, work cooperate, get along, and work in sync with different age groups, the opposite sex, and ethnicities. â€Å"Diversity training has the potential to build bridges (Henslin, 2013). † The function behind offering diversity training is to help foster community. A healthy well managed work environment that will foster and increase the work output. It’s to help educate the employees on how to develop connections to people of various ages and backgrounds. Another key function is how to draw upon your co-workers aspect and work ethics to smooth out business production through shared unity. Though even with good intentions conflicts can exists. Some manager whose been told he has to take a course of diversity training may feel as though it’s a punishment. They may feel like in their job they have wronged someone and they are being reprimanded; thus they have to take diversity training. What you need to be aware of in diversity training is not to encourage or develop stereo types. The intention of diversity training is to encourage and develop understanding and unity in the work place. Role reversal and having participant make derogatory comments to the other my inflict scars and demote rather than promote understanding. So stay clear of antagonistic role play (Smart, 1997). Instead of role play do course match up. Match up employees from various levels in their career, age, sex, and ethnicity into groups. These groups should be assigned a unified task to complete during the diversity training. Have them get to know one another likes and dislikes and so forth. Assign them common tasks to complete jointly that exist within the corporation (Skills, 1968). Let them assign key task amongst each other that play upon each person strengths. Have them present their project at the end of the training session before the rest of the groups (Skills, 1968). Judge them by their ability to play upon the other’s strengths and the completeness of their projects. At the end of the diversity training session have them do peer assessment’s on one another. The symbolic aspect of this is they have meet new people they normally do not work with in their department. They work with new people from various skill levels. It fosters development in understanding of various backgrounds and ethnicity. It encourages unity and mutual respect for peers. Everything that you are trying to aide and foster through the diversity training can be reached by group project assignments. ? Bibliography Henslin, J. M. (2013). Essencial to Sociology: A Down to Earth Approach tenth edition. Pearson. Skills. (1968). International Encyclopedia of Social Sciences. Volume 6, pp. 296-302. Smart, W. (1997, September 1). Businessmanagementdaily. com. Retrieved August 11, 2013, from Business Management Daily: www. businessmanagementdaily. com

Business Assignment :: essays research papers

Business Name Business Address Line 1 Business Address Line 2 Dear Business Name: Over the past 50 years, your company has been a loyal supporter of the Morris County Senior Center. The contributions that we have received from your company have helped this center grow in many ways. Because of your support, we have been able to help Morris County’s Senior Citizens feel like they were young again. Recently, our non-profit organization has run into some financial concerns. The vans that we use to transport our guests are old and run down. Because of this, certain measures have occurred to the disappointment of our guests. Here at the Center, we serve the needs of Morris County’s 1,000 Senior Citizens. It is the only place where they can meet their peers, use a special library, avoid extreme weather and get a well-balanced meal. Most individuals come here by way of our bus system. These buses are used for various day trips to museums, plays, and similar functions. Occasionally they are used to transport the temporarily disabled to the doctors or pharmacists. As I’m sure you have heard, recent state and federal cutbacks have dug into our organizations budget. Also, two of our largest supporters have taken their companies else where which has also taken a cut out of our budget. Here at the center we have under taken this special fundraiser to raise the costs of purchasing three new buses. We figure total costs to be $84,000. This figure includes estimates on ho much the center could gain from selling the old vans. According to our estimates, the purchase of these new vans will be a much better investment than continually fix our existing vans which right now is costing us $300 a week.

Beach Burial by Kenneth Slessor Essay

Kenneth Slessor wrote the poem Beach Burial whilst he completed his occupation as the official Australian Correspondent in the Middle East. Due to Slessor’s observations of the war at close quarters he soon learnt about the horrific horrors of war. During Slessor’s stay in El Alamein which is a small village found on the Egypt Mediterranean coast he wrote the poem to describe the realities of war and what realistically happens after heroes are killed. Kenneth Slessor has used imagery and various poetic techniques to establish his purpose to the audience in his poem Beach Burial. Slessor has successfully conveyed his purpose to create a high depth of sympathy and pity for the soldiers who have washed up to the shore after being killed in action or died during the voyage at sea. Slessor has used rhyme in his poem to create an intense emotional reaction to the audience. He has done this by using the rhyme pattern of ABCB. The use of Slessor’s rhyme creates a sense of flow to the audience. This particular statement works well with the beach scene featured in the poem and the amount of dead men continually sinuously into the beach. The line â€Å"the convoys of dead soldiers come† reinstates this idea. Slessor also proposes that war is inevitable and always continue just like the dead men. Slessor’s purpose of half rhymes also creates a standstill in the poem, the audience stops for a moment to reflect on the realities of war and how dreadful and disrespectful the dead men are treated after they have fought and served for their country. We also meditate for what has happened to the men and what really happens after death at war. To reinforce Slessor’s purpose he uses the lines â€Å"wavers and fades, the purple drips, the breath of the wet season has washed their inscriptions as blue as drowned men’s lips.† This describes the way in which our men are forgotten and no longer required for the war effort. Slessor wants the responder to recognize this fact. By using a somber tone Slessor has created a sympathetic feeling to arouse the audience. As the poem continues we build up pity causing us to think and even shed a tear. Slessor has used a powerful feel to create strong imagery in our minds. The mood expressed by Slessor has alluded to the memory of the men who have been buried unknowingly who they are and what they have done. The missing identity that Slessor has suggested is located in the quote†unknown seamen- the ghostly pencil wavers and fades, the purple drips.† This illustrates to the audience that men have died in vain and are being forgotten but Slessor is reuniting these circumstances with the audience. His influential language brings out our emotions and he attempts for us to relive the moments and memories of our loved ones who have passed away. Through the living conditions and stress positioned upon Slessor his experiences have influenced his poetry to create this masterpiece. Slessor has successfully conveyed his purpose of displaying the realities of war and the realistic views on soldiers after they are no longer needed, through poetic techniques like rhyme and the mood and build up of tension and sympathy in his poetry. Bibliography old poetryhttp://oldpoetry.com/opoem/show/46383-Kenneth-Slessor-Beach-Burial, 7th July 2006Book Ragshttp://www.bookrags.com/essay-2005/9/6/844/07586, 7th July 2006

Do Video Games Make Violence to Children Essay

Italy has many beautiful and historic cities worth a visit. Travel to cities is best done by train as driving in Italian cities may be very difficult and the extensive Italian train system is inexpensive. Most city centers are well-suited to walking and parts of the city centers may be closed to transportation. Large Italian cities generally have good public transportation, too. Check the distances between cities with our Distance Calculator. 1. Rome – Roma Piazza del Popolo picture by James Martin Rome is the capital of modern Italy. Rome is full of history everywhere you look. It has many ancient monuments, interesting medieval churches, beautiful fountains, museums, and Renaissance palaces. Modern Rome is a bustling and lively city and has some excellent restaurants and nightlife. The Vatican and St. Peter’s are also found in Rome. 2. Venice – Venezia Basilica San Marco  © by Martha Bakerjian, licensed to About.com Venice is a unique city built on water in the middle of a lagoon. Venice is one of Italy’s most beautiful and romantic cities as well as one of the most popular for visitors to Italy. The heart of Venice is Piazza San Marco with its magnificent church. There are many museums, palaces, and churches to visit and wandering along Venice’s canals is interesting. Venice is in the northeast of Italy and historically was a bridge between East and West. 3. Florence – Firenze Ponte Vecchio  © by Martha Bakerjian, licensed to About.com Florence is one of the most important Renaissance architectural and art centers. Its Duomo and Baptistery are magnificent but crowded with tourists as is their large piazza. Florence has several interesting museums with many famous paintings and sculptures. There are also Medici palaces and gardens. Florence is in Tuscany. 4. Milan – Milano Picture of Milan Duomo  ©2006 by James Martin Milan, one of Europe’s richest cities, is known for stylish shops, galleries, and restaurants and has a faster pace of life than most Italian cities. It also has a rich artistic and cultural heritage. Its Duomo, with its beautiful marble facade, is magnificent. La Scala is one of the world’s most famous opera houses. 5. Naples – Napoli Castel dell’Ovo  © James Martin Naples is one of Italy’s most vibrant cities. It lies on the coast south of Rome and is the most important city in southern Italy. Naples has recently undergone some renovation but still retains much of its old character. It holds many historical and artistic treasures. 6. Verona Roman Arena  © Martha Bakerjian, licensed to About.com Verona is known for the story of Romeo and Juliet and for its Roman Arena, the third largest in Italy and the venue for a top opera festival. Verona has a good medieval center, Roman remains, and an interesting castle complex. It’s the fourth most visited city in Italy and well worth a stop on a northern Italy travel itinerary. 7. Turin – Torino Turin Picture  ©2006 by James Martin Turin, host of the 2006 Winter Olympics, is a major cultural hub with excellent museums, elegant shops, and good restaurants. There are also some very nice examples of baroque architecture and historic palaces. Turin has many historic cafes, artisan workshops, and arcades. Turin is in the northwest of Italy, between the Po River and the foothills of the Alps. 8. Bologna Bologna Picture  © James Martin Bologna is known for its beauty, wealth, cuisine, and left-wing politics. Its streets are lined with beautiful arcades, making it a good place to walk even in the rain. It has one of Europe’s oldest universities and a nice medieval center. There are several attractive squares, lined with buildings with nice porticoes. Bologna is the capital of the Emilia-Romagna region in northern Italy. 9. Perugia View of Perugia  © by James Martin Perugia is a very cosmopolitan city and home to two universities. It hosts a world-famous jazz festival in the summer and its University for Foreigners is a great place to learn Italian. It’s a walled city on a hilltop with great views over the valley and has several important monuments and a good central square. Its history goes back to the ninth century BC. Perugia is in the center of Italy and is the capital of the region of Umbria. 10. Genoa – Genova Genoa Duomo  © James Martin Genoa, on the northwest coast of Italy, is Italy’s principal seaport. Genoa was a 2004 European Culture Capital; money flowed into the port city made famous by Columbus and now it’s a better place than ever to visit. Genoa has a fascinating aquarium, an interesting port area, and a historic center said to be the largest medieval quarter in Europe, with a wealth of churches, palaces, and museums.

The like of shakespeare essays

The like of shakespeare essays His father, John, trained as a glove-maker and married Mary Arden, the daughter of Robert Arden, a farmer from the nearby village of Wilmcote. John and Mary moved to Henley Street, Stratford, the house now known as Shakespeare's Birthplace. John Shakespeare was a good citizen, he was on the town council for many years and he became Bailiff, or Mayor, in 1568. Besides being a glover, he traded as a wool dealer and was also involved in money-lending. John and Mary lost two children before William was born. They had five more children,but another one died young. Because William was the son of a leading townsman, it was very likely he went to Stratford's 'petty' or junior school before moving on, maybe at the age of seven, to the Grammar School, which is still around today. The grammar school taught Latin, both written and spoken. In November 1582 he married Anne Hathaway, the daughter of Richard Hathaway, a local farmer. Her home, now known as Anne Hathaway's Cottage, still stands in the village of Shottery, a mile from Stratford. At the time of their marriage William was eighteen and Anne was twenty-six. Their first-born child, Susanna, was baptised on 26 May 1583. Two years later twins followed, Hamlet and Judith. Shakespeare's reputation was established in London by 1592. Shakespeare's earliest plays included the three parts of Henry VI, The Two Gentlemen of Verona, and Titus Andronicus. Shakespeare's first printed works were two long poems, Venus and Adonis (1593) and The Rape of Lucrece (1594). These were both dedicated to the Earl of Southampton. Most of the Sonnets were probably written about this time, too, although they were not published until 1609. 1n 1594, Shakespeare joined others in forming a new theatre company, with Richard Burbage as its leading actor. For almost twenty years Shakespeare was its regular dramatist, producing on average two plays a year. Burbage played roles such as Richard III, Hamlet, Oth...

Casual Layered Analysis

Casual Layered Analysis Casual Layered Analysis is an effective mechanism of developing a wide range of strategic alternatives to achieve a specific goal. A Pakistani researcher called Sohail Inayatullah developed the mechanism. The Casual Layered Analysis tool breaks down the issue under scrutiny into four different divisions in an effort to shed sufficient light on the possible outcomes that the issue might yield. Through this undertaking, the tool is able to facilitate the consideration of a larger amount of scenarios that might result when applying a specific strategy. The four levels utilized by Casual Layered Analysis are Litany, Social Causes, Discourse or worldview and metaphor or myth. Description of Casual Layered Analysis Layers The litany is the first layer in Casual Layered Analysis. As illustrated by Sohail Inayatullah, litany involves the description of a certain issue through the use of quantitative techniques. The projections of current societal problems through the use of figures are often unauthentic in the view of Sohail Inayatullah. Little problems are exaggerated to seem big to ordinary people so as to create an atmosphere of fear. This has been used to draw political influence and prompt members of society to conform to the current conditions. Problems can be anticipated more accurately working back and forth through the different levels of Casual Layered Analysis (Inayatullah, 2009). The second level of Casual Layered Analysis is the social causes. In this level, the various factors that influence the issue under scrutiny are evaluated. The forces that affect the issues can be political, cultural, economic or historical. The environmental conservation issue can be used as an example to clearly describe this level of Casual Layered Analysis. Environmental conservation activists who try to come up with strategies to counter its effects believe that the main causes of environmental pollution are indecent behavior from people in terms of careless dumping and excessive toxic waste from industries. The main purpose of this level is to evaluate the sources of the issue under scrutiny (Inayatullah, 2009). The third level of Casual Layered Analysis is the discourse or worldview. The main focus of this level is the universal perception about the issue at hand. By evaluating the universal perception about the issue, an individual can get a deeper understanding of the issue by looking at the various assumptions that people old about the issue. For instance, in the case of environmental pollution, there is a concurrence among most members of society that the root of the issue is increased industrial activity. The perceptions held by various people can differ based on a persons culture, religion or amount of knowledge about the issue. For instance, a person with rich information about environmental conservation can say that global warming has caused the recent extreme weather cases. Oppositely, a person who is extremely religious will say that the recent cases of extreme weather are signs of the end of the world (Inayatullah, 2009). The fourth level of Casual Layered Analysis is myth or metaphor. These are beliefs and perceptions about the issue under scrutiny that have been existence for a long time. The focus of this layer is to evaluate a persons beliefs about the issue at hand. This layer uncovers the emotional attachments and various aspects of the unconscious mind that have an effect the way a person views the problem. The Casual Layered Analysis enables people to clearly understand the issue from numerous viewpoints. It breaks down the problem into multiple facets so that people can have numerous alternatives when trying to come with strategies geared towards the achievement of objectives regarding the issue. By going back and forth through, the layers provided by this tool, individuals can be able to come up with innovative strategies to achieve their future goals (Inayatullah, 2009). The new layers in the Casual Layered analysis should be geared towards the achievement of a specific goal. The new metaphor will be an adjustment of the previous myths that contributed to the creation of the current situation. The new myth should be full of possibilities and hope in order to give the individual the energy to conceptualize the most effective strategy to achieve his or her future ambitions. The new worldview will then be derived from the new myth. The new worldview should be encompassed of new possible mechanisms that can be utilized to achieve the future goals. The new litany and social causes will have changed to coincide with the new myth (Inayatullah, 2009).

RAN Clean Coal Report Case Study Example | Topics and Well Written Essays - 1250 words

RAN Clean Coal Report - Case Study Example In times like these, when the needs are growing and the resources are limited people, companies and industries need to come together in order come to terms with the current environmental issues that are depreciating day by day and which if not dealt in time and according may lead to a hazardous tomorrow or who knows there may not be a tomorrow. RAN or the Rainforest Forest Area Network is an organization that works with grass-root level supporters, shareholders and other partner NGOs in cultivating awareness among the masses, different companies and industries regarding issues concerning environment, the proper maintenance of the eco-system and the different ways companies can contribute to the sustainability of a greener future. The report depicts the inner urge of mankind which needs to be aroused within the society to truly break its oil and coal addictions, protect endangered forests, and promote human rights and sustainable finance, with everyone's participation. RAN or the Rainforest Area Network was founded by Randy Hayes in the year 1985 is an environmental organization based in San Francisco, California, USA consisting of 43 staff members from CA, Tokyo, Japan and all other concerned citizens across the globe. The main aim and objective that motivates the organisation and the people attached to it is the creation of a sustainable world which they believe can be created within one's life time if one is committed enough and immediate aggressive measures and actions are taken. Since its initiation RAN has been working with towards the protection of the rainforests by supporting the rights of its inhabitants through the means of education, grassroots organization and nonviolent direct action. By working together with the student groups, indigenous forest communities and NGOs and through the organizations own effective strategies RAN was able to accomplish its mission by organizing campaigns to redirect corporations away from the destruction and exploitation of non-sustainable forest resources (About RAN, 2008). This was RAN's first and one of the many accomplishments that followed, in their endeavor for a better, a greener future and a sustainable world. RAN's take on Clean Coal The latest of the environmental issues that RAN is involved in is coal and finding the truth that lies behind the term "clean coal". Coal is the dirtiest and yet the biggest source of electricity in America. It is the most carbon dioxide-intensive fossil fuel, for every pound of coal that is burnt, three pounds of carbon dioxide gets emitted. Naturally coal mines are the primary source of increasing number of asthma and lung cancer patients. In addition to this the extraction of coal requires strip mining which results in massive amounts of water pollution and generation of toxic wastes. However coal being the America's one of the most important resource for generating wealth and electricity for the present and for the future as well, the lure that it poses is insurmountable. Research and development over the last two decades on "clean coal technology" the term which describes the technologies that are being worked upon in