A Brief Note On The State Of Florida - 1305 Words

Okaloosa County is made up of 930 square miles of land and 152 square miles of water and the county stretches from the Alabama border in the north to the Gulf of Mexico in the south. The county is home to over 198,664 citizens and serves approximately 30,000 students. Okaloosa County School District, OCSD, just celebrated their 100th year! Founded in 1915, Okaloosa County School District is currently comprised of thirty-three public schools. OCSD includes two K-12 schools, one K-8 school, a performing arts academy in cooperation with the Northwest Florida Ballet, a school with two locations for severely cognitively disabled students, an alternative education high school, a pre-K center, and two charter schools, one of which is a dual enrollment collegiate school in conjunction with Northwest Florida State College. In 2012, Okaloosa County opened the first STEMM Middle School Academy in the State of Florida. The school focuses on the intensive studies in Science, Technology, Engineering, Mathematics and Medical Sciences which are important on a state-wide basis. Okaloosa students are among the highest academically performing students in the state as measured by annual FCAT results. The student population of the Okaloosa County School District is a diverse group representing many different ethnic and cultural groups, socio-economic levels, and stages of academic achievement. The county has an estimated population of 81% Caucasian, 10% African-American, 0.7% NativeShow MoreRelatedA Brief Note On The Country Of Miami, Florida Of The United States Of America1373 Words   |  6 PagesAM Announces 9/6/2015 @ 9:52:25 PM Applyinq 7/22/2015 @ 12:13:57 PM Wettty 6/20/2015 @ 9:10:34 PM iPingGod 5/11/2015 @ 3:52:52 PM NodusTheHax 4/2/2015 @ 8:59:09 PM thekillinglizard Age: 15 Timezone + Country: I currently live in Miami, Florida of the United States of America and my timezone is EST or Eastern timezone. Previous bans (Don t lie): No I ve never been punished on Oxpvp... not even back on SimplyHCF which is quiet odd but yeah I m a very respectful, honest and loyal player. 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State Farm Advertising Analysis Free Essays

Today, advertising is as much a part of our lives as breathing. Whether we’re driving, listening to the radio, or watching T. V we are constantly being bombarded by thousands of companies telling us why we should buy their products or services. We will write a custom essay sample on State Farm Advertising Analysis or any similar topic only for you Order Now Some advertisements prove to be effective, while others can be easily dismissed. One very popular industry in advertisement is auto insurance. Every year companies like Geico, State Farm, and All State invest millions of dollars, hoping to convince audiences that their service is better than their competitors. Because auto insurance is a requirement for every single individual who owns a vehicle it is a very competitive market where various ad campaigns can be found. State Farm stands out amongst these companies with their creative incorporation’s of Aristotle’s rhetorical techniques to capture their audience and deliver their message of reliable service. Among the many ad campaigns created by the company one of the most memorable is their â€Å"magic jingle† campaign. The commercials feature customers in various inconvenient scenarios where an insurance agent may be needed. The customers then proceed to sing the â€Å"magic jingle† (like a good neighbor State Farm is there†¦) and an insurance agent will magically appear to help resolve their issue, along with other ridiculous requests. While the granting of these ridiculous requests make the ads humorous; therefore, memorable, they emphasize what the company feels is their advantage over their competitors: immediate and excellent service. In one of these commercials, two young men are sitting in their car in what appears to be the middle of nowhere, eating burgers when they are suddenly attacked by a herd of buffalo. In desperation, the passenger asks his friend to do the jingle and after doing so an agent appears in the car and proceeds to say: â€Å"like a good neighbor State Farm is there†¦In my office! † Immediately the three men are zapped into the man’s office and there are sighs of relief. The ad is directed towards young men, a clever move, because young men are often the ones who find themselves in desperate situations while driving. The immediate response from singing the jingle which made the agent appear followed by his immediate action to lead the young men to safety emphasizes State Farm’s motto of immediate and excellent service. The humor used in delivering this message introduces the use of pathos, or emotion, which help in making it memorable. Pathos is also reinforced with the sighs of relief released by the young men; emphasizing the fact that with State Farm’s reliability you can count on being stress free. The concept of ethos, or image is also present in the commercial with the professional attire on the agent as well as the professional setting when they are zapped into his office. The well put together, professional setting, with employees to match increases the company’s credibility. While the scenario is unlikely and there are clear fictional aspects to the commercial, the use of pathos in the humor and relief makes it very memorable and the point is very clearly put across: if you ever find yourself in a desperate situation, you can count on your State Farm agent to get it resolved. Another â€Å"magic jingle† commercial that helps emphasize the company’s great service features a young woman, along with two of her friends who finds the side of her car completely scratched. Unlike the instance with the buffalo, the woman remains completely calm and recites the magic jingle. An agent suddenly appears and once her friends see that reciting the jingle can make anything appear, they too recite it and make the perfect man appear on top of the car. As in the previous example, the commercial emphasizes State Farm’s reliability. This time however, there is no desperation because the young woman is so certain that her agent will get things resolved. Just like the previous commercial, the ad uses pathos to convince their audience, assuring them that State Farm will allow them to be stress free. The granting of the friends wishes for the perfect man helps to reinforce the aspect of great service because it represents the company’s ability to go above and beyond for their customers. Again, pathos is presented through humor, making the ad memorable and reinforcing the company’s point: when you have State Farm there is no need for desperation because they have you covered. Ethos is also once again reinforced through the agent’s professional attire, creating an ethical image for the company. The next memorable ad in the campaign takes a different twist, because rather than promoting auto insurance, it promotes home insurance. In this scenario, a group of young men are sitting at home when a baseball suddenly breaks through the homeowner’s window. As his friends begin to freak out, the homeowner maintains the same relaxed attitude as the female from the previous example and recites the magic jingle. Seeing his friends in shock as an agent magically appears he encourages them to recite the jingle and make a request, which they follow by asking for a sandwich, a pretty girl, and a hot tub. Once again, pathos is used with the ridiculous requests show the company’s willingness to go above and beyond for their customers. The owner’s relaxed attitude show’s that State Farm customers are at ease because they know they can trust their agent to get things done. This ad also helps to show that the company has various types of insurance to offer and that they are all as reliable as their auto insurance. Overall, State Farm’s magic jingle campaign is successful because not only do its use of humor and repetitive use of the jingle make it memorable, but they also find clever ways to remind viewers of the company’s reliability. This successfully incorporates the use of pathos, making it easy to convince viewers that if they join the company they will feel just as relaxed as the people in their commercial. They also touch upon ethos with the presentation of their agents who are always in professional attire. This reminds viewers that despite the goofy nature of their advertisements they are still a serious and professional company. The campaign also successfully incorporates the various services the company has to offer and the fact that they are just as reliable and professional as the auto insurance. How to cite State Farm Advertising Analysis, Essay examples

Research Paper on BHP Billiton @Myassignmenthelp.com

Question: Discuss about the BHP Billiton. Answer: Introduction This research paper is primarily concerned with the strategic management of the organization. In order to sustain the growth in the global competitive market, it is necessary for the management of the organization to adopt and implement strategies. Before implementing strategies for the organization, the management of the organization has to understand the internal and externals factors of the organization. After understanding the demand of the service users, the management of the organization has to implement strategies (Birkinshaw, 2004). There is no specific definition of strategies, as the strategy of the organization depends on the organizational structure. Strategies should be adopted on the basis of several factors like competitive position of the company, supply chain analysis, value chain analysis and most importantly culture of the organization. This research paper is going to excavate strategic management with the help of the Resource Based Views, Core Competencies, VRIO model, Value Chain Analysis. With the increasing demand of the customers and rapid changes in the market growth, the mangers and leaders of the organization have to undertake several strategies (Dess and Miller, 2003). To retain the growth of the company in the competitive market, it is mandatory that strategies should be innovative. Overview of the company BHP Billiton is the Australian Mining and Petroleum company and the headquarter of this company is in the Melbourne. From the survey of 2013, it is determined as the largest mining company of the world (Hitt, et al, 2009).This company is considered as the largest resource group, which has diversified market and the organization have global portfolio regarding the quality asset. Resources, Capabilities and core competencies: Resources: There are two types of Resources, one is Tangible and another is Intangible. Tangible resource is the resources, which can be seen such as equipments and employees. On the other hand, Intangible resources are the resources, which cannot be seen like service or competitors strength. Resources, capabilities and core competencies are all inter-related. Resources help to judge the capabilities of the organization and with the help of the capabilities core-competencies can be understood (Jeyarathnam, 2008). Resources are the source of a firms capabilities. The management of BHP Billiton has to understand the resources of the organization. There are different types of resources in the organization, on which activities of the organization is depending. Resources help to cover the organizational phenomenon; management of the organization has to understand that the need of the resources and use those resources collaboratively to win the competitive advantages (Grundy, 2004). Resour ces of BHP are asset of the company and assets of the company includes human resources, branding, loyalty, equipments, goods, capital equipments, and financial capabilities of the company, skills and knowledge of the employees. The management of the organization has to understand that there is a significant difference between tangible and intangible resources (Foss, 2007). Management should use the tangible and intangible so that organization can create capabilities. Moreover, the capabilities of the organization are structures in such a way that generate core competencies. The tangible resources of the BHP are Financial Resources including the borrowing capacity of the firm and ability of the firm to generate internal funds. Besides planning, controlling and coordination system are the most significant resources. Along with that, Physical Resources are the equipments, building or plants of the company and location of the company (Grundy, 2004). Raw materials are also known as the physical resources of the company. Intangible resources are the stock of technology like the trademarks, trade secrets and copyrights. Patents are considered as the technological resources. Some examples of Tangible resources are the Human resources, Brand Name or reputational resources and innovation resources. Tangible resources of the BHP Billiton are Cash, Human Resources and equipments for production. Intangible Resources for BHP Billiton are Copy Rights, patents, Motivation to the employees and reward management in the organization. Capabilities: Among the several other resources, the management of the organization has to determine the correct resources for the organization, which helps in incorporating the ultimate goals (Barney and Hesterly. 2008). With the help of correct integration and interaction, the organization can able to avail ultimate success. With the combination of the tangible and intangible resources the capabilities of the organization can be determined (Sadler, 2003). Core competencies: Resources and Capabilities are the sources of competitive advantages, core competencies helps to determine the three key criteria. It helps the competitors to not to intimate with the competitors easily; products and service can be reused and ensure that customers are getting desired products. With the help of the Resource Based View, management can determine three factors (Saloner, et al, 2001). VRIO Framework With the help of the VRIO framework, researcher can able to determine the position of the organization. Value: Value helps to determine the cost of the resources and how easily these resources can be obtained from the market. With the help of this framework, the management of the BHP Billiton has to depend on the resources for the better service. The manager is entitled to determine the cost of the resources and maintained availability of resources so that process can be done smoothly. Rareness: This Factor help to determine the availability of the resources if the resources of the organization are limited in that case the production of the organization will suffer definitely (Powalla, Bresser and Marewski, 2009). There are several resources, on which the activities of the organization are dependent, so it is necessary for the management of the organization to make the goods available. If the management is unable to arrange the resources time to time then the organizational process can be suffered. From the survey of BHP Billiton, it can be assured that management has always successfully maintained resources so no such problem has been occurred. Imitation: Imitation is often fruitful for the growth of the organization. Vale and Rio Tinto are the major competitors of the organization and several strategies are adopted for keeping the growth of the market (Special Issue of Strategic Organization: "Strategic Management Theory and Universities", 2015).BHP Billiton should understand the strategies of different organizations and imitate those strategies with innovative process of implementation. Marketing manager must understand the strategies of different competitors and apply those strategies in innovative way. Organization: After managing the resources, the management of the BHP Billiton allocates the resources properly. It is the duty of the organization to use the resources effectively and this will be beneficial for the organization. Management should understand that all the resources of the organization whether it is tangible or in tangible should use strategically. Strategically use of the resources helps the BHP Billiton to sustain its position in the global competitive market (Barney and Hesterly, 2010). Among the several other resources, the BHP Billiton has successfully managed the Human Resources. Value Chain Analysis To understand the value chain analysis of the organization, it is the sole responsibility of the management of the organization to determine the value chain analysis of Oil and Gas Industry (Foss, 2007). Value Chain Analysis of the Oil and Gas Industry is the essential source for data. It helps to determine the strategic insight of BHP Billiton. Value Chain is a useful tool that helps to determine or create value for the customers (Powell, 2014). The ultimate goal of this analysis is to set a specific margin of profit that can be earned by offering the customers a definite level of value against the products and services by BHP Billiton. All the activities that are carried out in the organization tend to create value for the customers associated and thus it helps the company to earn a specific margin of profit thereby enabling them to attain success and competitive advantage. The profit margin of the company depends widely upon the effectiveness of executing its operations so as to g ain the interests and loyalty of the customers for satisfying them (Oliveira and Gimeno, 2014). By such intervention, the customers will feel encouraged to buy products and services from the company and therefore the customers purchasing costs will exceed the overall cost of the activities performed in the value chain of the company. Thus it can be said that following a proper value chain procedure, BHP Billiton is able to understand the costs of the activities in a better way and constrict them out of all the activities related to the value chain. Moreover by putting emphasis on those activities or operations, the company will be likely to earn the desired margin of profit and showcase their capabilities of performing better than the competitors. Culture Culture of the Organization plays a significant role in determining the position of the company in global competitive world. Culture helps to determine the behavior of the employees and share the ideas and beliefs of the company (Birkinshaw, 2004). There are many layers in the company, among several layers, some layers are visible and some layers are invisible. Culture helps to shape the behavior of the behavior of the activities of BHP Billiton. In BHP Billiton manager of the organization has followed two types of culture one is Normative and another is Academy Culture. Higher authority of the organization has managed the norms and procedures of the organization so that everything can be done by following the existing guidelines. BHP Billiton is the renowned company and it needs several skilled and knowledgeable staffs for running the business. Academic Culture helps to ensure that all the staffs are educated and skilled Foss, N. (2007). Strategic Issues Along with the effective strategies for the organization, the management of the organization has to face several challenges. BHP Billiton is the leading company energy-oriented good manufacturing company, so it can be said that the company has contributed in global warming. Green Houses gases and climate change are consumed by the fossil fuel (Special Issue of Strategic Organization: "Strategic Management Theory and Universities", 2015). BHP has to undertake the Regulatory Changes and implement those changes to tackle the climate change. Service users are getting conscious about the change in the environment, so it is a posing threat for the organization to run the business (Harris, 2011). In 2010, Australian Government has declared that the Australian Governing Body is trying to increase the chance of the renewable energy by 20%. Due to the upcoming changes in the marker, the regulations have been changed and to minimize the profit percentage, the company has undertaken several poli cies (Birkinshaw, 2004). From the light of the above analysis, it can be determined that the negative environmental impact on BHP Billiton can affect the financial performance of the company. Due to several regulations, from the Australian Governing Body, BHP Billiton is forced to close the Nickel Mine and after that company has to face severe Downturn, this problem has occurred due to lack of effective strategies (Birkinshaw, 2004). Conclusion: From the above analysis of the paper, it can be concluded that this research paper is primarily concerned with the Strategic Management of BHP Billion. With the help of several tools and techniques, the strategies can be developed. VRIO Framework helps to determine the necessary resources of the organization and after understanding the external and internal factors, the issues in the strategies can be determined. The VRIO Framework can manage the resources. The management of the organization should undertake the strategies, which are beneficial for the company (Jeyarathnam, 2008). The issues are affecting the positive image of the company and imprinting a negative image on the mind of the service users. On the other hand, above-mentioned two cultures are playing a symbolic role in shaping the performance of the employees as well as performance of the organization ("Co-creating strategic risk-return management", 2010). References Barney, J. and Hesterly, W. (2010). Strategic management and competitive advantage. Upper Saddle River, N.J.: Prentice Hall. Barney, J.B. and Hesterly, W.S., 2008.Strategic management and competitive advantage: Concepts and cases. Upper Saddle River, NJ: Pearson/Prentice Hall. Birkinshaw, J. (2004). Strategic management. Cheltenham, UK: Edward Elgar Pub. Co-creating strategic risk-return management. (2010).Strategic Direction,26(7). Dess, G. and Miller, A. (1993). Strategic management. New York: McGraw-Hill. Foss, N. (2007). Strategic belief management. Strategic Organization, 5(3), pp.249-258. Grundy, T. (2004). Rejuvenating strategic management: the Strategic Option Grid. Strat. Change, 13(3), pp.111-123. Harris, E. (2011). Strategic Project Risk Appraisal and Management.Strategic Direction,27(4). Hitt, M., Ireland, R. and Hoskisson, R. (1999). Strategic management. Cincinnati: South-Western College Pub. Jeyarathnam, M. (2008). Strategic management. Mumbai: Himalaya Pub. House. Oliveira, A. and Gimeno, A. (2014). Supply chain management strategy. Upper Saddle River, N.J.: Pearson Education. Powalla, C., Bresser, R. and Marewski, J. (2009). Performance forecasts in uncertain environments: comparing the VRIO-framework with the recognition heuristic and analyst ratings. Berlin: Freie Univ. Powell, T. (2014). Strategic management and the person.Strategic Organization,12(3), 200-207. Reeves, T. (2005). Communication clarity in strategic management data sources. Strategic Organization, 3(3), pp.243-278. Sadler, P. (2003). Strategic management. Sterling, VA: Kogan Page. Saloner, G., Shepard, A. and Podolny, J. (2001). Strategic management. New York: John Wiley. Special Issue of Strategic Organization: "Strategic Management Theory and Universities". (2015). Strategic Organization, 13(4), pp.365-367.